What it does · how the money flows · why it matters
Let me be honest at the outset: this is the hardest business I have ever tried to appraise, and I will end up admiring it far more than I can bring myself to own it. But let us start simply. NVIDIA designs the computer chips that artificial intelligence runs on — the "picks and shovels" of the AI gold rush. When a company wants to train or run a large AI model, it buys (or rents) NVIDIA chips. Almost everyone does. That is the whole story, and for now it is a magnificent one.
Founded in 1993 in Santa Clara, NVIDIA spent its first fifteen years making graphics cards for video games. Then it made a strange, patient bet — CUDA (see Part II) — that let its gaming chips do general mathematics. A decade later, that bet turned out to be the key to artificial intelligence, and NVIDIA found itself holding the only shovel in a gold rush. In the year ended January 2026 it booked $215.9 billion in revenue and $120 billion in profit — a 63% net margin — and on the trailing twelve months it is already running near $253 billion. It is worth about $4.85 trillion: the most valuable company on Earth.
"The GPU is the engine of the AI revolution." — the bull case in one line. The whole question is how long the engine runs, and who else learns to build one.
Crucially, NVIDIA is fabless: it designs the chips but builds none of them. The actual manufacturing is done by TSMC in Taiwan, with memory from SK Hynix, Samsung and Micron. This keeps NVIDIA astonishingly capital-light — it spends barely 2.6% of revenue on physical plant — while TSMC bears the tens of billions of factory cost. NVIDIA captures the design, the software, and the lion's share of the profit. It is a toll-collector that owns no roads.
| Founded | 1993 · Santa Clara, California (USA) · IPO 1999 |
| Sector / Industry | Technology · Semiconductors (fabless) |
| CEO | Jensen Huang (co-founder, since 1993) |
| Makes money from | AI data-center GPUs (~90% of revenue) |
| Revenue (FY2026 · TTM) | $215.9 B · ~$253 B |
| Market capitalisation | ~$4.85 T — the world's most valuable |
How a gaming-chip company became the engine of AI
You cannot judge where NVIDIA is going without knowing the improbable road it travelled. The story matters because it contains both halves of the investment case: a visionary, patient moat-builder, and a business whose fortunes have lurched violently with cycles more than once.
| Year | Milestone |
|---|---|
| 1993 | Founded by Jensen Huang, Chris Malachowsky & Curtis Priem — reportedly over coffee at a Denny's in San Jose. |
| 1999 | Ships the GeForce 256 and coins the term 'GPU.' IPOs on NASDAQ. |
| 2006 | Launches CUDA — the pivotal, margin-dilutive bet that GPUs could do general computing. Huang defended the spend for years. |
| 2012 | 'AlexNet' wins the ImageNet contest running on two NVIDIA GPUs — the 'big bang' of deep learning. The CUDA bet is vindicated. |
| 2018–22 | Two crypto-mining boom-and-busts. Demand — and the stock — whipsaw. (The SEC later fined NVIDIA over crypto disclosure.) |
| 2020 | Buys Mellanox (~$7B) — the networking leg that lets it sell AI systems, not just chips. |
| 2022 | The $40B Arm acquisition collapses under regulators. ChatGPT launches in November. |
| 2023–25 | The generative-AI explosion. The H100 becomes the most sought-after chip in tech; revenue goes vertical. |
| Jul 2025 | First company in history to touch a $4 trillion market cap — the most valuable company in the world. |
Two lessons an owner should carry from this timeline. First, the CUDA bet is the finest example of patient moat-building I have seen in technology — Huang spent a decade and untold R&D on something with no obvious payoff, and it became the foundation of an era. That is management of the highest order. Second — and I cannot stress this enough — NVIDIA's demand has repeatedly proven cyclical: revenue fell from FY2019 to FY2020, and profit collapsed 55% in the crypto/gaming bust of FY2023. The company you see today, doubling every year, has been humbled by its own cycles before. History does not have to rhyme. But it often does.
How the business works — and whether you can really know it
Here is where I must be most honest with you. The what is understandable; the who-wins-in-ten-years is not. Let me walk the machine end to end:
This is the crux of the whole report. Buffett's rule isn't merely "understand what they do" — it is "be able to predict, with confidence, what the business looks like in a decade." I can do that for Coca-Cola. I cannot do it for a semiconductor company on a one-year product cadence whose biggest customers are busy building their own chips. That does not make NVIDIA a bad business — it makes it, for me, an unpredictable one. And unpredictable is not the same as bad; it is the same as hard.
Revenue segments · the fabless model · why margins are so extreme
A decade ago NVIDIA was a gaming company. Today it is, overwhelmingly, an AI data-centre company — one segment now dwarfs everything else.
Who pays? A tiny number of enormous buyers — the cloud giants (Microsoft, Amazon, Google, Meta, Oracle) and a wave of "AI factory" builders. This is both the strength (deep-pocketed, urgent demand) and the danger (see Part X: two customers were ~39% of a recent quarter's revenue).
Why are the margins so extreme? NVIDIA earns a 74% gross margin and a 63% net margin — numbers almost unheard of in hardware. Four reasons: (1) a near-monopoly in AI training lets it price like one; (2) customers buy not a chip but a full stack — silicon + networking + software — which is hard to unbundle and shop on price; (3) the fabless model pushes factory costs onto TSMC; and (4) genuine scarcity of leading-edge supply. The server-makers who assemble NVIDIA's boxes earn low-single-digit margins on the same hardware. NVIDIA keeps almost all of the "GPU dollar."
The single most important question in the whole analysis
The bull case and the bear case both live here. Buffett's key distinction is between a durable structural moat (a castle competitors cannot storm even with unlimited money) and a temporary technology lead (a head start that can be leapfrogged). NVIDIA's argument is that it has converted the second into the first.
The case that it's a fortress — CUDA. Built continuously since 2006, CUDA is the software layer AI runs on — described as "the operating system of AI." It carries real switching costs and network effects: ~4 million developers, every major framework built on it, universities teaching it, and codebases and talent that are all CUDA-native. Migrating away can cost months of engineering per workflow. Add the full stack (chips + networking + rack-scale systems + software) and a one-year product cadence (Hopper → Blackwell → Rubin) that forces rivals to chase a moving target. This is a genuine, wide moat — the real thing.
The case that it's 'only' a lead. A moat built on being technically ahead is not the same as a captive customer who cannot leave — and NVIDIA's biggest customers are the ones funding the alternatives (Part VI). Software moats in technology have eroded before once a "good-enough" open standard appears (PyTorch already abstracts the hardware beneath it). The moat is thinnest exactly where the market is growing fastest — inference. So: a wide moat today, of genuinely debated durability. I score it an 8, not a 10 — the discount is for the uncertainty, and semiconductors have never been a place where today's king reigns for decades.
Who is coming for NVIDIA — and how real each threat is
The single most important competitive fact: NVIDIA dominates AI training (~80–90% share), where its full stack is decisive. But inference — running models, projected to be the far larger long-run workload — is more cost-sensitive, less tied to CUDA, and better suited to cheaper custom chips. That is where the war will be fought.
| Rival | What it is | Threat |
|---|---|---|
| AMD | The clearest merchant #2. Real, but small base | Medium |
| Intel | Gaudi accelerators — struggling badly | Low |
| Hyperscaler silicon | Google TPU, AWS Trainium, MS Maia, Meta MTIA | High (long-term) |
| Broadcom / Marvell | The 'arms dealers' enabling the above | High (structural) |
| Huawei (China) | Ascend — a captive China market only | Medium (China) |
| Cerebras · Groq | Fast-inference specialists — niche | Low (niche) |
The one to watch is not AMD — it is NVIDIA's own customers. Google (TPU), Amazon (Trainium), Microsoft (Maia) and Meta (MTIA), designing with Broadcom and Marvell, are pouring billions into their own chips to escape NVIDIA's pricing. These are captive for now — aimed at internal inference, not sold to outsiders — and analysts think custom silicon might take ~15–25% of the market by 2030, concentrated in that inference tier. But make no mistake: the people who most want NVIDIA's margins to fall are the people writing NVIDIA its biggest cheques. That is an uncomfortable place for any franchise to sit.
Who runs it · their record · whose money is on the line
If there is one unambiguous strength here, it is the person at the top.
The ownership picture is a genuine positive: the founder still has tens of billions riding on the outcome, which is exactly the alignment I look for. The honest asterisk is the steady drumbeat of insider selling — routine for any company whose stock has risen tenfold, and mostly pre-scheduled, but a reminder that those closest to the business are diversifying away from it, not adding, at these prices.
The finest financials I have ever seen — and a working-capital asterisk
| Metric | Value | Read |
|---|---|---|
| Revenue growth (3-yr) | $27B → $216B | ▲ ~100%/yr — unprecedented |
| Net income (FY2023 → FY2026) | $4.4B → $120B | ▲ ~27× |
| Gross margin | 74.1% | ▲ almost unheard-of for hardware |
| Net margin | 63.0% | ▲ extraordinary |
| Return on equity (ROE) | 111.7% | ▲ off the charts |
| Return on invested capital (ROIC) | 63.0% | ▲ a money furnace |
| Balance sheet | Net cash · Altman-Z 48.6 | ▲ fortress — basically no debt |
| Capex / revenue | ~2.6% | ▲ fabless, asset-light |
| Free cash flow / share vs EPS | $4.90 vs $6.57 | ◆ FCF lags — working-capital build |
Purely as financial statements, I have never seen better: 63 cents of every revenue dollar falls to profit, returns on capital sit above 60%, and there is no debt to speak of. One honest wrinkle: free cash flow ($4.90/share) trails reported earnings ($6.57) — but, unlike Microsoft, not because of capex (which is tiny). It's because NVIDIA is tying up cash in inventory and receivables to feed its own explosive growth (inventory sits on the books ~140 days). That is the arithmetic of a company growing faster than it can collect — a good problem, but a reminder that the reported profits are, for now, partly a paper story racing ahead of the cash.
'Cheap' on forward earnings — but only if the boom is forever
| Yardstick | Today | Forward | Read |
|---|---|---|---|
| P/E — reported earnings | 30.5x | ~22x (FY27) · ~16x (FY28) | cheap — IF growth holds |
| PEG (trailing / forward) | 0.28 | ~0.76 | low — growth-adjusted |
| Price / Sales | 19.1x | — | extreme |
| EV / EBITDA | 25.1x | — | rich |
| P / Free cash flow | 40.7x | — | full (FCF lags earnings) |
Here is the whole valuation in a sentence: on today's earnings NVIDIA is dear (30×); on next year's estimates it is cheap (22×); on the year after, a bargain (16×). Everything depends on whether those forward earnings arrive. If AI capex compounds as the Street assumes — revenue marching from $216B toward $1 trillion by decade's end — then $200 is a gift. If the boom pauses to "digest," as chip cycles reliably have, those estimates evaporate and 19× sales becomes a trap. You are not really buying a P/E here; you are buying a forecast of permanence.
Everything that could turn the story
NVIDIA's risks are not small print — they are the thesis. Its demand rests on a handful of hyperscalers whose AI capex (~$600B+ in 2026) could pause, exactly as crypto and gaming demand did before; those same customers are its most motivated competitors; export controls have already cost it billions in China; and a web of interlocking AI deals (vendors funding their own customers, NVIDIA's own proposed OpenAI investment) has drawn dot-com comparisons and an honest question — is the AI buildout generating a real return, or is capex running ahead of demand? If the answer disappoints, revenue could contract fast. None of this means the story is wrong. It means the range of outcomes is uniquely wide.
Dear shareholder — I am going to disappoint some of you today, and I want to explain why with complete candour, because the reasoning matters more than the conclusion.
NVIDIA is, by the raw numbers, the finest business in this entire series. It earns sixty-three cents of profit on every dollar of sales, more than sixty percent on the capital it employs, carries no debt worth mentioning, and has grown its revenue eightfold and its profit twenty-sevenfold in three years. It is run by a founder I admire without reservation — Mr. Huang made a lonely, patient bet on CUDA two decades ago that turned out to be the foundation of an era, and he still has ninety billion dollars of his own money riding on the outcome. On quality, this is as close to perfection as a set of financial statements gets. I tip my hat to it.
And yet I will not be buying it — not because it is a bad business, but because it fails the one test I refuse to bend: can I predict, with confidence, what this company earns ten years from now? For Coca-Cola I can, almost to the case of syrup. For NVIDIA I cannot, and neither, if they are honest, can anyone else. This is a semiconductor company on a one-year product cadence, whose demand has already twice proven violently cyclical, whose five largest customers are pouring billions into building their own chips to escape it, and whose fortunes rest on a capital-spending boom whose ultimate return on investment is, as yet, unproven. Every one of those traits is precisely the sort I have spent a lifetime distrusting in this industry — the same instinct that had me buy a Taiwanese chipmaker and sell it within a few months. Wonderful businesses can still sit in the "too hard" pile. This one does.
Consider the price in that light. At two hundred dollars NVIDIA looks cheap on next year's estimates — twenty-two times, even sixteen times the year after — and both a discounted-cash-flow model and Wall Street's analysts sit comfortably above today's quote. But read that sentence again: it is cheap on the estimates. You are not buying a proven stream of earnings at a discount; you are buying a forecast of permanence — that the boom compounds, the moat holds, and the customers stay loyal — priced at nineteen times sales and nearly five trillion dollars. Remember that this same stock changed hands at a hundred and fifty-one dollars only months ago. When the range of outcomes is that wide, the words "margin of safety" lose their meaning at this price.
So what would I do? I would admire it, and pass. I would keep it in the small, humbling pile of businesses that are simply beyond my ability to value with the confidence I demand of my own money — a pile that once held Amazon and Google, to my considerable cost, so I say this knowing it may cost me again. If you understand this industry far better than I do and choose to own it, do so with your eyes open and demand a real margin of safety — something nearer its recent lows than its highs. But for me, the rule is older than any gold rush: I do not swing at pitches I cannot judge — no matter how fast the ball is travelling.